What do tourists really want?

> wanting to experience a different way of life
> a manifestation of the identity of a people or a group of people
> customs and traditions : examples of how a destination differs from one's own ; a window onto its culture, heritage, history and identity
> the opposite of globalization and its resulting standardization : today, beaches, palm trees and hotels look pretty much the same the world over
> the discovery of places in a country that remain untouched by modernism and still maintain traditional methods and ways of life
> travel with added value and quality of experience

Michele Laliberte
Tourism Intelligence Network of the ESG-UQAM Chair in Tourism
University of Quebec at Montreal

Read the full article by clicking on the link below :

www.tc.gov.yk.ca/pdf/Authenticity-what_do_they_really_want_Feb2006ctc.pdf